Edis Media joined forces with Matrix Eye Clinic to create an online promo video that takes viewers where cameras rarely go: inside the operating theatre.

Filmed inside a working theatre, the project required meticulous pre-production, from recces and team meetings to coordinating filming that respected both staff workflow and patient experience.

By combining unobtrusive filming with intimate moments, we created a film that reflects Matrix’s exceptional standard of care and their calm, human approach to surgery. We understood that the audience would be experiencing reduced vision so we designed the graphics to be large and readable, yet in keeping with the overall tone.

Deliverables included a long-form promo film and social media content to ensure the story reached a wide audience across multiple platforms.